It was the day before Hallowe’en – a suitably sombre evening for a night of horror stories hosted by D&AD. Shoreditch Town Hall was packed with people keen to hear terrifying tales of screw ups from ad industry insiders.
Here are five things I learned.
1. “The key to brilliant work is to have no fear.” Laura Jordan Bambach, D&AD President.
2. The best way to pacify an angry bull when filming a butter commercial is to stroke its balls. For two full days. Jane Gershfield, Executive Producer of Great Guns production company.
3. Make sure your website builder doesn’t use unregistered software for your site for Nissan at the 02. After 30 days, your site will stop working. Matt Wade, Co-founder of Kin interactive design studio.
4. “If you’re not suffering sleepless nights, bouts of nausea and self-loathing, you won’t do your best work.” Alexandra Taylor, multi-award winning art director.
5. The trick is to be scared and confident at the same time. As Mike Tyson said, “Before the fight, I’m scared to death. The closer I get to the ring, the more confident I get. Once I’m in the ring, I’m a god.” Sam Ball, co-founder of creative agency Lean Mean Fighting Machine.
Thanks to D&AD for a scarily inspiring evening. The conclusion? If you’re not scared, you’re not doing it right. And the path to success is littered with screw ups, so you may as well (wo)man up and enjoy the journey.